You have probably come across the term ‘SEO,’ but if you haven’t, let’s look into the basics. From a technical perspective, the main aim of search engine optimization (SEO) is to improve the organic search results of an online business, thereby driving organic search traffic to the site. SEO refers to a strategy for maximizing the value of quantity and quality in terms of website traffic. In applying seo practices to the content creation and web design of a particular brand, it entails comprehending how search engines, such as Google, rank and categorize any online material or published content on the internet.
This usually entails identifying key search terms and keywords relevant to a business, optimizing a website’s domain name and its content, and obtaining links from other authority sources or trusted sites. So again, the main goal of SEO is to maximize organic search engine results. To put it another way, it is more about ranking on the first page of Google results without spending a huge amount on ad placements.
In this light, what exactly does SEO have to do with Facebook? Well, practically speaking, your Facebook page is essentially a website. Therefore, the same SEO practices must apply to significantly boost your reach and page traffic. By using the key principles of SEO on your facebook page, it is more likely for your online brand to increase organic visibility and search ranking on Facebook and even across search engines.
So, what are the key principles you should adhere to optimize your Facebook page? Read on to discover some of the must-dos for driving more traffic with Facebook SEO:
1. Perform SEO keyword research
The goal of SEO keyword research is to explore and analyze the search terms that people use to discover the businesses like yours online. Understanding potential customers’ search engine behavior will put you in the best possible position to optimize your Facebook page by mirroring these terms.
2. Create your custom Facebook page name and vanity URL
Consider what your business offerings are and think of creative ways to optimize your Facebook page name that will include terms related to your product or services. Make sure to incorporate SEO keywords (to your Facebook page name) that you have identified during your keyword research as well. By doing so, you will increase your odds of ranking in the top search results and provide potential customers with an instant understanding of what your business has to offer.
Your vanity URL must be the custom username you create for your Facebook page. Just make sure that it is clear, relevant to your brand, and easy to remember.
3. Share content that leverages SEO-friendly keywords
Strategically add SEO keywords to every Facebook post you share, such as captions of the photos, videos, and articles you post. This will help your business increase its visibility and boost search rankings across Facebook and other web.
4: Improve your local SEO with up-to-date and accurate contact information
Make certain that all of the contact information in your ‘About’ section is clear, correct, and complete. Accurate information about your business allows you to send the right messages at the right time and on the right platform. This also assists potential customers in advancing to the next stage of the customer journey process.
Last, but not the least,
5. Include SEO keywords in all areas of your Facebook page.
By strategically incorporating SEO keywords into the captions of the photos, videos, and articles you share will help your content go much further and boost its reach and engagement. As keywords will remain important in 2022, ensure that your web and Facebook pages are keyword-optimized so that they are properly indexed by search engines and can ultimately gain greater visibility.
Think of all these as a guide and seo roadmap in ensuring you have correctly configured your Facebook page and optimized all possible spaces to achieve the best results for your brand.
