Platform Feature

Know Exactly Where You Stand

Compare your local citation presence against competing businesses. See where you're missing, where you're winning, and which directories give you the fastest path to a local SEO advantage.

What you get

A clear view of the competitive landscape

Competitor analysis turns your citation audit into a competitive intelligence tool — showing exactly where to focus to outrank local rivals.

Citation Gap Analysis

See which directories your competitors are listed in that you aren't — those are your highest-leverage citation opportunities.

Directory Overlap

Identify which directories you share with competitors and assess the relative strength of each listing.

Local SEO Advantage

Understand where you're outperforming competitors on citation coverage — and what you need to close the gap where you're behind.

Benchmark Scoring

Compare your overall citation score against each competitor so you know exactly how much ground to make up — and where.

Platform preview

Side-by-side citation comparison

See your listing presence compared to up to three local competitors across every directory in your audit.

DirectoryDAYouCompetitor ACompetitor B
Y
Yelp
93
Y
Yellow Pages
88
A
Angi
76
F
Foursquare
72
B
BBB
70
T
Thumbtack
68
H
Houzz
64
H
HomeAdvisor
61
Coverage (8 directories)3/87/86/8

Preview only — live data is pulled from your campaign audit inside the dashboard.

Citation gap opportunities

Turn competitor listings into your roadmap

Every directory where a competitor is listed and you aren't is a missed citation signal. Competitor analysis surfaces those exact gaps — ranked by domain authority and relevance — so your citation build targets the directories that matter most.

The goal isn't to copy competitors. It's to ensure you're visible everywhere they are — and in the niche directories where they haven't looked yet.

Competitor-only listings (your gap)5 directories
Shared listings (overlap)3 directories
Your exclusive listings (advantage)2 directories

See how you compare to local competitors

Competitor analysis is part of every citation audit in Linkx. Create a campaign to run your first comparison.